Prof. Dr. Reto Hofstetter forscht im Bereich Marketing mit quantitativen und experimentellen Methoden und publiziert in Top-Journals wie dem Journal of Marketing und dem Journal of Consumer Research.

Fachliche Auskünfte

As a PhD student, you will:

• Conduct independent research at the intersection of consumer behavior, marketing and technology (e.g., AI, Blockchain, AR/VR, Social Media).
• Apply and develop consumer behavior theory in the context of new technologies in marketing.
• Conduct empirical research using online experiments/surveys (e.g., Qualtrics and Prolific) and conduct statistical data analyses using Python or R.
• Collaborate on ambitious (top-journal) research projects and contribute to academic papers.
• Publish results in top-tier scientific journals and present findings at international conferences across Europe and North America.
• Partner with leading Swiss and international companies in applied research projects at the intersection of technology and marketing.
• Continued training at international institutions (e.g., GSERM, University of Michigan, ESADE, etc.) to develop your career.

Your Profile:

• An above-average degree in business administration, economics, psychology, computer science, data science, or related fields
• Strong interest in scientific questions related to the fields of digital marketing and technology/AI in marketing
• A high level of personal initiative and goal orientation
• Excellent command of written and spoken English
• Proficiency in statistics and basic coding skills in R/Python
• Exceptional analytical and conceptual abilities

Application Procedure:
Please submit the following documents online: a cover letter outlining your research interests, motivation, and fit for the position; your CV, including education, research experience, coding skills, and any publications; and copies of your transcripts and certificates.

Are you interested in the intersection between technology and marketing? Do you want to research cutting-edge topics at the intersection of marketing theory and practice and generate new knowledge? Then we are your perfect fit! We are a young and highly motivated team (chair: Prof. Dr. Reto Hofstetter) offering a research environment with excellent infrastructure, stimulating atmosphere, and superior funding. We undertake a variety of ambitious research projects in cooperation with international top international universities (e.g., Columbia or Stanford University) and leading companies.